You see, I had just read this extraordinary headline:

Fed Up with Drug Companies, Hospitals Decide to Start Their Own

Nothing gets my heart racing like sticking it to political special interests.

Allow me to introduce myself. I’m Joseph Newfield, founder of Most Likely To, Inc. We’re a creative consultancy in San Francisco. We put our hearts and minds to work for causes we believe in.

Over the past few years, we’ve developed marketing for many companies in the healthcare arena, including Milliman, a global consulting firm. One of our first assignments was to create a campaign promoting a Milliman study called “16 to 12”, which addressed ways to reduce the portion of the US GNP spent on healthcare from 16% to 12%. That was almost a decade ago. Surely no surprise to you, these days we’re approaching 20%. Things are clearly headed in the wrong direction.

Which is why I found your announcement so compelling. Governments alone cannot solve our societal ills. Innovative thinking from the private sector is vital—and inspiring.

We can help Intermountain’s new venture succeed.