Co-Founder of San Francisco agency School of Thought, and former Group Creative Director at Agency.com, Joe knows the business well enough to know what needs to change–and he’s changing it with Most Likely To. Generally thoughtful and observant, when faced with a marketing or branding challenge, he shifts into beast mode. In less animalistic moments, Joe feeds his soul through writing, photography, and as advisor and contributor to the Tenderloin Neighborhood Development Corporation, the Djerassi Resident Artists Program and SF Connect