Driving enrollment for an unknown health brand. Uphill sprint anyone?

Imagine if your healthcare program not only made it easy to find the best coverage and care, but actually inspired you to live a healthier life. That’s Rally.

Yet Rally is also a (big) start-up. Which means they’re building the plane while flying it, and need an agency that is equally nimble, adaptive, and willing to explore less traditional marketing approaches.

Over our three-year relationship, we’ve progressed from defining the company’s brand strategy and value proposition, to creating a media strategy, to producing and managing their first large-scale digital ad campaign. Our most recent digital campaign scored from 19 to 43% above category benchmarks—and this for a brand with almost no awareness. Yet.


Facebook Clicks

For a brand with no awareness in a crowded health category, we generated twenty thousand FB clicks without breaking a sweat.


Conversion Clicks

We optimized our landing page to build interest and push users to Rally’s registration process. A whopping 8.32% of them did just that. And 13.2% of them entered their email. All this with a mere $1.00 CPC (vs. a $1.32 industry average).

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